iPhone 17 Outperforms Predecessor with Strong Early Sales in Key Markets

The iPhone 17 has surged ahead of its predecessor, recording a 14% higher sales volume in its first 10 days across the U.S. and China. Bloomberg data reveals the base model, priced at $799, is driving this momentum—particularly in China, where demand nearly doubled compared to the iPhone 16's launch window.

Analysts attribute the growth to tangible hardware improvements, not marketing hype. The device ships with expanded storage, an enhanced display, and Apple's new A19 chip—upgrades that resonate with consumers. "The base iPhone 17 is gaining traction on merit," notes Counterpoint's Ivan Lam. "Chinese sales are tracking at twice last year's pace, with sustained momentum into October."

Premium models are also thriving. The Pro Max variant is attracting pandemic-era upgraders in the U.S., buoyed by redesigned physical features and Apple's most advanced camera system to date. The robust performance underscores Apple's ability to convert technical upgrades into commercial success.